The tender includes various buses in depots falling under North/East MCD and New Delhi Municipal Committee Jurisdiction area for a period of five years
Now that IIT-Delhi has taken the matter to the Delhi High Court, DMRC is examining the issue very closely with the aid of its legal team
This strategic branding decision comes at a natural inflection point for our brand,, says Jianghuai Lin, Chairman and CEO of CNIT
The agreement with CiR gives every JCDecaux airport direct access to the global passenger and traffic information of 550 airports
The news channel sent out a tactical message to corporate offices and top colleges in Bangalore – “Filter Your Coffee; Not News”
The OOH firm is planning to introduce digital formats at the airport, having operated static media thus far, apart from conducting various on-ground branding activities
The brand ropes in top airports of the country to target business flyers with different messages deployed at several avenues
Keeping up its innovative campaigns streak, the brand leaves the Piccadilly Circus and cinema screens blank to introduce its new QLED TV set in UK
This account, led by Kumar Manish, Executive Vice President, dentsu X India, will be handled from the agency’s Delhi office
To create buzz and drive sales, the brand has opted for bus shelter media in proximity to their stores
