Brands of all hues adorn the large formats
“The OOH Advertising Awards (OAA) continue to play a vital role in highlighting and celebrating outstanding work within the Indian OOH industry,” says Shwetal Basu
Decks being cleared for return of billboards in areas under BBMP jurisdiction
Old Mout Cider is the launch partner
Government push on infrastructure and urbanisation will boost OOH inventory especially premium formats
Wieden+Kennedy India, creator of the idea for the Jindal Steel ‘Steel of India’ ad film, not given due credit
The campaign illustrates the use of data to solve real-life problems
The Corporate Anthem, an adaptation of the iconic Musical Logo (MOGO), composed by BrandMusiq, resonates with the Bank’s core values and ethos.
The musical billboard innovation is a Guinness World Records holder
Pawan will be speaking on industry regulation, policy advocacy, audience metrics, tech adoption, among others
