Along with providing immaculate network in the fair ground, Idea cellular focuses on its out-of-home branding at this year's Kumbh Mela.
Milind Pathak, Chief Operating Officer at Madhouse - South Asia, will speak on the topic"Will integration of mobility solutions with OOH deliver brand message more effectively?...
Kinetic chose to switch off lights of live billboards towards protection of environment on this Earth Day.
MP Government has recently published a draft of the outdoor policy on its website, repercussions of which are predicted to be detrimental for the outdoor industry...
World's fourth largest and India's largest circulated daily Dainik Bhaskar leaves no stone unturned when it came to using OOH media at Kumbh Mela this year.
With two more lines and new-age automated trains being added to its inventory, DMRC is likely to evolve as a larger playground for OOH. The ongoing...
Raj Nair, the current Chief Creative Officer will now also assume additional responsibility of CEO. Kim Solomon will be a new addition to the team, who...
The strength of NOMAD comes from the skill pool brought in by individuals with extensive work experience in full service media agencies, OOH, digital services and...
Kinetic Worldwide launches a SAS tool to directly measure and quantify any OOH campaign's social media reach and awareness.
Out-of-home (OOH) adspend in the UK broke the £1 billion barrier in 2014, and is predicted to grow by 4.8% in 2016, according to forecasts from...
