Milind Pathak to speak on mobility & OOH at OAC 2016

Mobile applications have invaded all forms of business. With over 980 million mobile users in a country of 1.2 billion people, the Indian market is tailor-made for propagation of widescale mobile applications. As such, mobility solutions are integral to many OOH initiatives in the developed markets. The moot question, can mobility solutions influence Indian OOH’s transformational journey?
 
In keeping with this theme, Milind Pathak, Chief Operating Officer at Madhouse – South Asia — the largest mobile marketing solutions company in this region — will speak on the topic “Will integration of mobility solutions with OOH deliver brand message more effectively? The way forward at the upcoming Outdoor Advertising Convention 2016 that will be held at Hyatt Regency in Gurgaon, Delhi NCR during June 17-18. Milind will also be moderating a panel discussion on this topic.

Milind in his role as COO at Madhouse – South Asia is responsible for driving the company towards next level of growth. Prior to joining Madhouse, Milind was part of the leadership team at One97 where he headed the mobile marketing unit as also the international business. Milind has played multiple level leadership roles in his previous avatars at Comviva (later acquired by Tech-Mahindra), Mitsui and Buongiorno.

Milind has been an active evangelist in the Asian market for mobile entertainment, marketing, commerce and Internet domain. He contributed to various forums and associations and held positions of Co-Chair at MEF for the Asia Chapter, Co-Chair for Mobile Marketing at IAMAI, and has been on the jury for mBillionth Award for last three years. He is a thought leader at mobile marketing, technologies and allied areas in many international and national conferences, seminars, round tables and has presented papers and spoken at multiple events of MEF, MMA, IAMAI and FICCI.