The innovation was created on a billboard at Galleria Market, Gurugram
The company continues review of strategic alternatives for its European businesses
Day 2 of the Forum will major on the Science of Out of Home including the use of Data, Audience Measurement and making the most of...
Antonio Vincenti, Founder and CEO of the Pikasso Group and General Manager of Pikasso Italia, says: “The decision to establish Pikasso Italia is strategic and is...
Inbound tourism will be a growth lever for ad business
The two-week OOH campaign ran on 2,000 Clear Channel France displays in shopping centres via Broadsign OOH SSP
Syed Haseeb Arfath, Chief Technology Officer of Signpost India delineates the attributes of the company’s pioneering Eflag video analytics-based campaign exposure mapping system.
The Delhi Metro train wrap says aloud it’s ‘Burger Time'
Vinkoo Chakraborty shares her perspectives on the factors driving OOH growth in the current festive season and how this growth will be sustained in the coming...
Transit & DOOH media expansion, DOOH innovations, and the general uptick in consumer confidence will all contribute to sustained OOH growth, states Imtiyaz Vilatra, Managing Director,...