In a note, Broadsign explains the use of the new yield optimisation engine for its Broadsign Direct sales and campaign management tool.
Mac Gangam, President, Shenzhen Atenti Technologies Co., Ltd, which will be participating as an exhibitor at the OOH Expo to be held at Nehru Centre in...
A power-packed panel of industry experts discussed in depth the current state of programmatic OOH buying and selling, and the challenges to be addressed as programmatic...
On the occasion of Durga pooja, Dabur Hajmola, in association with Mindwave Media, rolled out a unique campaign in Kolkata through portable vans that helped devotees...
In its latest brand initiative to honour regional culture, TATA Tea Chakra Gold engaged consumers with a larger than life 3D Projection Mapping Show on the...
The company won the project through open e-bidding conducted by Maharashtra Metro Rail Corporation
OpenRTB is the industry-standard protocol for the buying and selling of ad inventory across the programmatic landscape.
Launches #DeshKaKulhad collection to support local art and artisans.
The reflective screens uses the ambient light, mimicking the way our eyes respond to natural paper.
Valens Subramaniam, Founder & CEO of Rodeo, an ad tech offering static and digital advertising solutions on cars, motorcycles, buses & lorries, talks about the firm’s...
