Reaching the right consumer with the right message in the right venue is more important than ever, says Alison Jacobs, CRO, Trooh
The innovative partnership provides retailers, brands & agencies with buyer-level insights and measurement metrics for a wide range of ad budgets.
The tie-up will enable MyHoardings to help their clients in designing proposal and strategy as per their targeted needs, and provide real-time tracking and metrics to...
The session ‘Exploring New Business Models’, as part of the Quividi India conference, had Laetitia Lim, CEO - Quividi, moderating the discussion between Noomi Mehta, Chairman...
Rachana Lokhande - Advisor to Board of IOAA, Business Strategist, Consultant digital Media Services, Schindler AG, and Satyen Sharma - Head Ormax OHM, Ormax Media, spoke...
The knowledge session will centre on the challenges related to OOH audience measurement in India and the different initiatives being taken to bring data and business...
The online conference, to be held on June 29, will feature deep discussions on application of latest technologies to drive DOOH growth in India.
Kinetic France will integrate Hivestack's demand side platform (DSP) bringing automation and performance measurement to brand campaigns in DOOH for the first time in France.
5G network, touch-free transactions amplify the reason for using QR codes in OOH advertising.
LMX SSP ‘LMX Connect’ will be integrated with CAASie.co’s DSP to enable flexible budgets and durations to SMEs and agencies buying OOH advertising.
