Moving Walls will equip Pixel Media Inovasi with cloud-based inventory management and dynamic ad-serving capabilities along with audience data measurement for all their billboard sites
Ugam will join Merkle, a leading data-driven, technology-enabled, global performance marketing agency and part of the Dentsu Aegis Network
New Zealand based Shout Media is implementing Edge1 Outdoor Advertising Media Platform to manage its OOH media sites
The account, won following a multi-agency pitch, will be serviced from the agency’s Mumbai office
The data-led approach helps oOh! In developing sites that deliver superior audience metrics
Barry Frey will speak on the theme ‘DOOH – Extending the OOH Horizons’
The partnership to enable dynamic content delivery, yield optimisation, and programmatic capabilities across PATTISON’s 4,000 screens in Canada
The on-ground activation celebrated the success and completion of three years of its Dettol School Hygiene Education programme
The tool, which provides deep location-based understanding of audiences, has been launched under the umbrella of DAN Explore, the proprietary Audience Intelligence tool of the Data...
Plato and Ada are audience targeting and media trading platforms specifically designed for OOH
