EDMC will consult SDMC on various OOH related matters such as tenders, media formats, and media pricing
The OOH firm outbid competition from some of the biggest players in the airport media space to win the rights for a period of 10 years
The transit authority calls bids for bus wraps and Modern Porta Cabin Time Keeping Booths branding for North & East areas
Around 1,000 media units will be installed around the 11 villages
The media formats include glow sign boards, hoardings, boards, plates at pre-decided areas
The media rights are on side and back panels of BEST buses; rights given for 3 years
If the bidders are applying for more than one Depot/Terminal, amount can be clubbed
The company has acquired media rights at 31 stations on the Pink Line
Audio advertising is expected to register firmly with the large audiences at the busy railway station
However, there is still some distance to go with regard to the bylaws to be drafted for the format and tendering processes to be firmed up
