Around 1,000 media units will be installed around the 11 villages
The media formats include glow sign boards, hoardings, boards, plates at pre-decided areas
The media rights are on side and back panels of BEST buses; rights given for 3 years
If the bidders are applying for more than one Depot/Terminal, amount can be clubbed
The company has acquired media rights at 31 stations on the Pink Line
Audio advertising is expected to register firmly with the large audiences at the busy railway station
However, there is still some distance to go with regard to the bylaws to be drafted for the format and tendering processes to be firmed up
The extended Metro rail line will likely interest lifestyle and fashion brands to advertise in particular, given the large number of people who would be headed...
The OOH firm has bagged rights on 850+ bqs, 100 hoardings, media at 119 BRT bus stations, among others
The unipoles, located on NH8 between Radisson Hotel and Toll Plaza, will be operated by the company for a 3+2 year duration
