The urban local body has engaged expert services to identify best locations for hoardings, determine size of media displays
The OOH firm has won the rights for a period of 5 years in a tender-cum-auction conducted by Kerala State Road Transport Corporation (KSRTC)
The tender is for digital ad displays on 100 low floor AC buses and 150 low floor non-AC buses
The tenders call for EOI on ideas for innovative OOH advertising, station branding, branding on Fast/Super-Fast and Passenger Trains
JCDecaux will take over the contract in November and manage internal advertising opportunities across the two malls, comprising 180 screens in a 100% digital environment
The mishap that claimed lives was apparently caused by poor handling of the removal of the hoarding structures
Bids invited for awarding license for the display of advertisement in KRSTC fast passenger category buses, ordinary buses and KURTC Buses on the auction cum tender...
With no provision for large size hoardings, the city trade owners find it hard to garner business in the city
The contract has been awarded for 10 years
The stations would be given for Semi-Naming activities on as-is-where-is basis. Corridor I has 15 stations and Corridor II - 16 stations
