The tender has been allotted under the Smart City development project in tune with the Swachh Bharat programme
A WhatsApp group has been creating for pooling of information basis which special teams will set out to remove unauthorised outdoor media in the city
The contract has been awarded for a period of 2 years
The partnership to focus on offering a broad media mix and high quality assets to advertisers in Ludhiana
Both the tenders will be allotted for 3 years with extendable option of up to two years
Fears expressed that investments in new, high quality media may not yield the right returns in the short to medium term
Bids will be invited for putting up digital screens on unipoles
The rights will be awarded for a 5-year period
The rights have been acquired for five years each
243 screens to be put up inside Delhi, UP and Haryana stations
