Through this campaign the brand seeks to inspire people and bring in a little more play in their lives.
Span Communications designed and executed the multi-city campaign
Pathfinder organised the onground activity over four weekends at parks and hangout areas in Delhi and Mumbai
Posterscope has executed the campaign in Kolkata
Havas Media Active planned and executed the brand's OOH campaign in 8 cities
Crossroads, a unit of IKON, has executed the brand campaign in Mumbai
Crossroads, a unit of IKON, has executed the campaign in Bengaluru, Rest of Karnataka and Rest of Tamil Nadu
Times OOH gave IFIM strategic OOH positioning in Mumbai & Bengaluru
Pioneer Publicity has executed the brand campaign in Delhi, Mumbai & Kolkata
The campaign has been executed by Avenir Brand Connect.
