Giant inflatables of brand mascot Ollies, selfie booths caught the imagination of audiences
The firm has partnered with OoH media specialist Talon, to unveil the first phase of new digital buses in London. Google is the first to run...
Ecosys OOH planned and executed the campaign in association with Omnicom Media Group, creating a domineering brand presence for the all new SUV model in 10...
Rising consumerism in the non-metro markets augurs well for OOH advertising
The state government is planning to increase ad tax revenues several fold; Minister Navjot Singh Sidhu expects that the city of Ludhiana alone will yield ad...
Havas Group introduces programmatic trading platform Adcity Solution
The roadside campaign uses traffic, time and weather data to trigger content that is contextually relevant at each location
Built-in cameras will analyse approaching vehicles—make, model and colour—and serve pre-programmed ads aimed at the person it presumes is behind a particular kind of wheel.
AMP's revolutionary technology generates sophisticated data visualisations that enable strategists to more quickly evaluate and make better informed decisions that optimize placements for both traditional and...
The real estate brand smartly targets Mumbaikars with city-wide extensive OOH campaign
