For brand marketers IPL offers some exciting opportunities to connect with the audience by using mediums like OOH . Leading this pack are TV channels leveraging...
Recent studies have shown that every half an hour, one Indian farmer commits suicide. The campaign on Mumbai's key hoardings by The Times of India was...
Aptly titled'Crazy Chairs' the creative brings out a unique and humorous take on the current election scenario.
The New Zealand Outdoor media investment now stands at 3.3% of all media spend following a growth in annual revenue of 13.4% year-on-year over 2012.
Nike, Airtel, Coca-Cola among others go beyond the big league,Avinash Pant, Manchester United
A fleeting message should work well in a scenario where the audience only have fleeting seconds to register a brand presence. This seems to be the...
The Bengali TV channel organized a record 8ft. 2 inches size Jalebi as part of an activation to promote their soap'Tomaye Amaye Mi'.
Advertising by political parties if excluded, overall ad growth for industry will stand at 9%
The brand organized a birthday-like carnival for parents and children across malls to drive home the message of planning for a safe future.
Quikr, the online classified portal that has made a significant presence in the e-commerce space, has now optimized the OOH medium to further create a splash....
