Indian Pharmaceutical Association (IPA) rolled out a unique outdoor campaign to inform people how to use antibiotics in a wise way. The campaign covered the major...
The OOH firm has used some 1,200 media units across 32 cities for the campaign
DDB Mudra Group has announced the re-constitution of its executive board and the creation of the group creative council and the strategic planning council
Vodafone was able to sustain its revenue market share during the quarter
Under the deal, besides subscribers, Bharti will take over the towers and other network assets of Loop
Its strategy of rock-bottom tariffs and barebone services has helped it break even within a year of launch. Can it sustain this growth?
Launched by the Laqshya Media Group, the new division, Laqshya Connect, will work to create experiences that activate brands, business and consumers through engagement and interaction.
The latest trends in soft signage, vehicle graphics, textile printing, wall coverings and other applications of large format printing were discussed at the summit.
BBH has been brought on-board at a time when CRY is embarking on its own mission to engage with a younger audience, specially through the digital...
With home owners and organizations becoming more environmental conscious, HP foresees increasing demand for the environment-friendly digital printing.
