Xtreme Media: Illuminating the DOOH space with innovative solutions, experience centres

In OOH Solutions By M4G Bureau - March 15, 2024

The company caters to a wide spectrum of sectors, from retail and hospitality to entertainment and corporate communications.

Indian OOH industry luminary Nabendu Bhattacharyya launches ideacafe.agency

In OOH News By M4G Bureau - March 27, 2023

ideacafe.agency will concentrate on building ideas and content across the spectrum of the brand communications, says the founder

South India Talks OOH Conference today at Courtyard by Marriott, Hebbal, Bengaluru

In OOH News By M4G Bureau - January 20, 2023

The conference will direct laser focus on the emerging growth opportunities in the Southern India OOH spectrum

‘Industry growth key to talent acquisition, retention’

In Viewpoints By Rajiv Raghunath - December 23, 2022

Manas Mohan, Chief Digital & Data Officer, Laqshya Media Group believes that OOH industry growth is fundamental to attracting the best minds to this industry, and developing and retaining them over the longer term. Manas has deep professional experience across the media business spectrum, having worked in different media streams. He is bullish that the time has come for OOH to wrest its own place in the Sun, which will also pave the way for some path-breaking career opportunities in this space. Edited excerpts of the interview with Rajiv Raghunath:

Hivestack launches pDOOH ops in Malaysia

In Digital OOH By Rajiv Raghunath - January 18, 2022

Hivestack has also signed up with the largest OOH/DOOH media owners in Malaysia via the Hivestack Supply Side Platform (SSP) that include BIG Tree, Seni Jaya, Spectrum, Laguna, Lantern Media, Sky Blue, Power Screen, WOW Media, Era Jaya, and AOS Media

APAC media owners join forces to DEFEAT the pandemic

In Digital OOH By M4G Bureau - December 01, 2020

LMX is amplifying the creatives on partner screens across Singapore, Malaysia, Indonesia, Philippines, and India

Marcom & ad bodies join Moving Walls to recognise front-liners fighting Covid-19 in Malaysia

In OOH News By M4G Bureau - April 21, 2020

OAAM members to contribute advertising slots worth more than MYR 500,000 at no cost

Kurl-On catches bus for branding in Bangalore

In Campaigns By M4G Bureau - January 14, 2020

The brand ensures presence via bus branding in the market facing blanket ban on hoardings

Havas Group acquires a leading experiential agency

In OOH News By M4G Bureau - December 20, 2019

Headquartered in Mumbai, Shobiz is a multi-disciplinary experiential communications agency, offering an integrated service spectrum from concept to commissioning and final reporting

‘There’s so much to airport media’

In Viewpoints By M4G Bureau - March 14, 2019

Puneet Anand, Sr. General Manager & Group Head (Marketing) Hyundai Motor India talks about how the brand views airport advertising and indeed the entire OOH spectrum