DOOH has the makings to make it big, say industry leaders
The Indian OOH media is at an inflection point. On one side, there is a big opportunity to engage with a greater number of advertising brands....
The various new formats that have been added to this category include glass-free 3D application, augmented reality, multi-view capacity and textured touch
The technical knowledge about DOOH and its consciousness among the media players will help the industry grow
In his company, Livesey focuses on or promoting their product range around the world either directly or through distribution and partnership agreements
Around 3.4 million passengers travel through London City Airport each year
The channel's'Sonic Action Mania campaign' includes gaming championships for the audience, workshops, storytelling sessions, and interaction with the Sonic action heroes
As domestic and international traffic increases at key Tier II airports, a great number of advertising brands are likely to mark their presence in this OOH...
Sai Nagesh takes over as CEO of Laqshya Advertising & CSO of Laqshya Media Group
To beat the BTL clutter, the BTL firm and brand developed a digitally equipped road show.
