The campaign is executed by Laqshya Media Group
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The musical billboard innovation is a Guinness World Records holder
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The esteemed event gathered industry leaders and creatives to celebrate advertising excellence on March 22
Vinkoo Chakraborty, President, Rapport Chrome (an OOH arm of IPG Mediabrands India) says that OOH has sustained its position as a pivotal medium for creating impact...
India’s first ever interactive billboard’s raga made its way into the The Guinness Book of World Records
The campaign was executed by Rapport and plays classical Indian music when it rains.
The campaign, executed by Laqshya Media Group, covers over 100 cities across 8 states
The 60-day campaign has been deployed on 750 OOH sites in 150 towns in Uttar Pradesh, Uttarakhand, Madhya Pradesh, Chhattisgarh, Orissa, Gujarat, and Tamil Nadu.
