Atul Shrivastava, CEO, Laqshya Media Group points out that buying and planning are taking place as per the client’s wishes and they don’t have an issue...
The terms of engagement and the lines between physical and digital have blurred to a significant extent because of which brands now need a better integrated...
An industry veteran, Jaikishin has over 25 years of experience working in various brand segments such as FMCG, telecom, broadcast and e-commerce.
The WOO Sustainability Task Force's mission is to make the global OOH media platform more sustainable and green.
The leading consumer durables and solutions brand organised its Grand Tech Seminar in the expo format in Hyderabad.
Infrastructure development, rail expansion, EV promotion among factors that could help drive OOH/DOOH growth
The multi-channel digital advertising platform integrates with Broadsign OOH SSP, broadening media buyer access to premium global programmatic OOH advertising inventory.
However, in the absence of a common currency for audience metrics, and lack of customised media packages, especially for DOOH, 'The Southern Advantage' may not be...
The brand aims to establish itself as a front-runner in the premium baby care segment through increased brand awareness
The current appointment is part of the company's Southeast Asia expansion plan
