The software, launched in 2018, integrates audience data on TV and Out of Home (OOH) TV viewership
With metrics, transit media can deliver big
Manas Mohan, Ideation Evangelist & Principal Consultant, SHARP, Laqshya Media Group, explains that with metrics, each segment within OOH media will be able to give specific...
Focus on how transit media is a powerful vehicle for 'Influencing an India on the Go'
Manas Mohan, Ideation Evangelist & Principal Consultant, SHARP, Laqshya Media Group will make a presentation on 'How audience metrics will catalyse transit media growth'
The first of its kind tool called SHARP (Strategic Hyperlocal AI-powered Reach Planner), is a state-of-the-art planning machine learning software for measuring the effectiveness and media...
Last month Govt had given its nod for privatization of 6 airports including Ahmedabad, Jaipur, Lucknow, Guwahati, Thiruvananthapuram and Mangaluru
The machine will cater to the digital soft signage and textile demands of corporates for OOH campaigns
The agency will work on their complete range of products i.e. water purifiers, air purifiers, vacuum cleaners and security and surveillance solutions
In the digital era, Big data is emerging as critical to finding the minute details on the viewing patterns of consumers exposed to OOH
