Manas Mohan, Ideation Evangelist & Principal Consultant, SHARP, Laqshya Media Group will make a presentation on 'How audience metrics will catalyse transit media growth'
The first of its kind tool called SHARP (Strategic Hyperlocal AI-powered Reach Planner), is a state-of-the-art planning machine learning software for measuring the effectiveness and media...
Last month Govt had given its nod for privatization of 6 airports including Ahmedabad, Jaipur, Lucknow, Guwahati, Thiruvananthapuram and Mangaluru
The machine will cater to the digital soft signage and textile demands of corporates for OOH campaigns
The agency will work on their complete range of products i.e. water purifiers, air purifiers, vacuum cleaners and security and surveillance solutions
In the digital era, Big data is emerging as critical to finding the minute details on the viewing patterns of consumers exposed to OOH
The two-day convention has drawn the participation of over 500 delegates including global and Indian OOH CEOs, senior government officials, media planners, brand custodians, consultants and...
The 85-inch dual-sided outdoor signage is ideal for display at places like bus-stop shelters and street benches
Standard Chartered is rolling out the new campaign messaging via TV, print and OOH; British Airways, Cathay Pacific, Emirates and Singapore Airlines flights will also carry...
The association delves into OOH advertisement measurement specifically running on TV displays located at avenues like restaurants, pubs and bars in select cities
