The two-day convention has drawn the participation of over 500 delegates including global and Indian OOH CEOs, senior government officials, media planners, brand custodians, consultants and...
The 85-inch dual-sided outdoor signage is ideal for display at places like bus-stop shelters and street benches
Standard Chartered is rolling out the new campaign messaging via TV, print and OOH; British Airways, Cathay Pacific, Emirates and Singapore Airlines flights will also carry...
The association delves into OOH advertisement measurement specifically running on TV displays located at avenues like restaurants, pubs and bars in select cities
Following a showcase in Dubai, Samsung will hold events in other cities and at landmarks yet to be announced
Creative agency Underdog mindfully crunched the feature of the lotion to an easy to grasp ‘6x’ for the outdoor campaign, thus enabling the message to resonate...
The act, implemented in 2017 with aim of bringing about clarity and fair practices to protect the interests of buyers, had put several big and small...
With pockets ready for investments, the role of civic authorities is pivotal in drafting a clear regulatory mechanism that provides the much-needed impetus to DOOH growth
Havas Group's Global Chief Insights and Analytics Officer Maria Garrido spoke at ‘The Meaningful Brands MasterClass’ organised by the group in Mumbai to get under the...
Gopinath will interface with key clients, enhancing Starcom’s strategic product and delivery and will usher in greater growth and opportunities
