Delhi-based Explomedia wins the media rights of 16 metro stations of Line 2, one of the premium routes of the popular DMRC.
Using varied OOH formats, Café Coffee Day's recent multi-city campaign uses day-to-night innovative effect
PNB unleashed a digital OOH campaign in Delhi executed by Oscope Media.
Out-of-home (OOH) adspend in the UK broke the £1 billion barrier in 2014, and is predicted to grow by 4.8% in 2016, according to forecasts from...
After being shelved at a draft-stage, OAP 2015 was finally been passed on January 12, 2016 and it will be implemented in future tendering process invited...
Without question, the OOH industry will transform, as will the overall ad business. The transformation as a result of digital has already had an impact on...
PNB Housing Finance has launched a multi-city innovative OOH campaign using a weaverbird's nest which also doubles up as an internet router at Mumbai Airport. The...
The bus shelters hosting the 6-sheets also had vinyl wraps incorporating Coca-Cola's iconic red and white branding, with pictures explaining how to"create the magical bow in...
The brand's outdoor campaign was launched in bus queue shelters across Delhi, Mumbai and Bangalore.
Handled by Delhi-based EG Communications, India Handloom, Allahabad Bank and Airwick resort to lower panels of Delhi Metro as part of their OOH practice.
