The metro authority is not favourably disposed to permitting train wrap advertising, but would consider introducing advertising panels inside the coaches
The Metro rail corporation has engaged Indian Institute of Management- Calcutta to study and come up with viable avenues for more non-fare revenue earnings
Sanjeev Kumar Lohia, MD & CEO, Indian Railway Stations Development Corporation (IRSDC), Nidhi Choudhari, Deputy Commissioner – Special, Municipal Corporation of Greater Mumbai (MCGM), and Prem...
Audio advertising is expected to register firmly with the large audiences at the busy railway station
Retail licences and advertising represented the biggest slice of total revenue in FY2017-18 at 36%, according to The Moodie Davitt Report
Vandana has over 20 years of experience in financial services and business development. Prior to joining Vyoma, she was working with Signpost India as General Manager...
The panels will instead show the names of key places covered on the bus route
The state government is looking at aggressively achieving the ad revenue targets set for the financial year by creating more avenues for advertising & branding options
The 85-inch dual-sided outdoor signage is ideal for display at places like bus-stop shelters and street benches
The key reason for the non-fare revenue shortfall may be attributed to the consolidated media packages failing to gain traction
