Tom Goddard, President of the World Out of Home Organization, speaking at the WOO Europe Forum in Milan, highlighted the untapped potential of classic Out of...
Through its collaboration with Vistar Media and Publicis, Haleon will deliver personalised, data-driven out-of-home advertising across key international markets.
Arkaprava explores how brands can leverage mall media to engage high-value audiences and drive in-store traffic through impactful, integrated campaigns.
Ideacafe Roots aims at addressing brands communication needs in Tier 2 and Tier 3 cities
Preetam Patnaik, Head of Consumer Marketing, Continental Coffee shares his insights on how mall media is a rising media for advertisements for brands
The campaign was executed in partnership with Times OOH
WOO’s growth reflects the increasing prominence of the out-of-home (OOH) advertising industry across the globe, with new members spanning diverse regions and industry sectors.
Leveraging the power of out-of-home advertising, Paragon Footwear bridges local connections and reinforces its brand identity across India.
The contract is for a period of 10 years
To celebrate the occasion and express gratitude to its clients and media owners, the company rolled out a pan India Premium DOOH led campaign with eye-catching...
