‘Indian OOH is at the threshold of a major makeover spurred by digitisation, value-added services’
‘We see a DOOH revolution unfolding in India’
‘Improved rail passenger amenities will create more commercial opportunities including advertising’
‘Neuroscience has a lot to add to the hit rate of marketing & advertising’
Programmatic is connecting DOOH to mainstream media ecosystem: Gulab Patil, Founder & CEO of Lemma
Dipankar Sanyal, CEO, Platinum OOH, Vinkoo Chakraborty, Business Head, Rapport, Gulab Patil, CEO of Lemma, and Syed Haseeb Arfath, Chief Technology Officer, Signpost India brought forth...
‘We need to make the buying process easier; technology can do that for us’
‘We see the Metaverse as cities where people gather’
‘Big media owners are investing in pDOOH because they are beginning to see incremental revenues’
‘Strong focus on people, data, technology key to sustained business success’
