Brands and agencies can now run hyper-targeted location-based multichannel campaigns via Broadsign’s global network of screens and MobPro’s mobile expertise
The contract will be awarded for a period of three years
Handled by Glo, the OOH division of Lodestar Universal McCann, the branding has been executed in Mumbai, Delhi NCR and Chennai
MobiLock Presentations will enable brands in displaying content in multiple formats on their Android tablets and Android-based TV sticks
Cineplex brand INOX has taken up stadium branding at the Football Clubs in Mumbai, Pune and Goa
Having got the rights for 5 years, the company will build formats at the station entry and exit points
The tender will be allotted for 7 years
LG has placed its latest range of air purifiers, LG PuriCare, at Delhi, Mumbai and Bengaluru airports
Brands bag semi-naming rights for 3 metro stations, with Pari Chowk having gone for an annual fee of Rs 1.62 crore
Handled by Rapport WW, the branding exercise leverages the extensive reach of DMRC Blue Line to highlight brand identity
