The unknown entity recently won the outdoor media rights in Ludhiana city
The campaign promoting the Disney-Jio Cinema partnership, was spotted at Worli, Marine Lines, W.E. highway and Bandra reclamation areas of Mumbai
Leo Burnett India's Mumbai branch will look after the account
The rights, allotted for 5 years, cover 200 sqft of media space including side and back panels on more than 3000 buses
The technology will help generate ROI reports for clients by capturing data regarding retina movement, attention span, etc of viewers of the digital ad screens
Rework on the technical issues is expected to delay the final policy implementation, as also the appointment of new Judge
59 billboard owners deliberate upon the ways to grow the OOH business
The rights will be awarded on 1,157 buses linked to 10 depots
EFI VUTEk’s dual resolution capability enables true 600 dpi and true 1000dpi output with selectable 24pl or 12pl drop sizes
The brand’s OOH campaign, rolled out in Kochi, Kozhikode, and Thiruvananthapuram, was handled by GLO, the out-of-home division of Lodestar Universal McCann
