Skechers appoints Leo Burnett India as creative agency

Skechers, an American lifestyle and performance footwear brand, has assigned its creatives duties to up Leo Burnett India. Leo Burnett India’s Mumbai branch will look after the account. The brand has hired the agency to strengthen the brand positioning amongst the footwear category.

Soumen Das, Sr. Marketing Manager, Skechers South Asia said, “Skechers is one of the strongest brands in the active lifestyle space. The brand has a very strong product line-up. As a country, we are witnessing a huge upswing in lifestyle and well-being space. Our job is to make sure that we build a strong brand on the back of our products and a very supportive consumer-culture context. We are super excited to partner Leo Burnett as they have displayed fabulous strategic and creative thinking. Skechers is growing rapidly and we needed a partner who could fuel this expansion with equal passion and capabilities. We look forward to some great work in the future.”