The show, beamed at Bagh Bazaar, showcased the festive spirit.
The OOH firm won the rights for a 3-year period
The #UpgradeTohBantaHai campaign used both offline and online media.
This follows WPP's decision earlier this year to merge MediaCom and Essence to form EssenceMediacom.
We have witnessed an exponential growth of programmatic campaigns by leading clients, states Aman Nanda, Chief Strategy Officer, Times OOH
Clear messaging - hallmark of the campaign
Amanda will be joined on the UN panel by co-moderator TechCrunch senior reporter Dominic-Madori Davis, and industry experts
The brand teamed up with Moving Walls to power the 2-phase pDOOH campaign
The Media Shop TMS is leveraging the Broadsign platform to streamline ad sales and manage and distribute content across its expanding display network, including IGNITE, a...
The brand activation involved linking the purchase of washing machine at Vijay Sales outlets to the next obvious purchase, the detergent.
