Syed Haseeb Arfath, Chief Technology Officer of Signpost India delineates the attributes of the company’s pioneering Eflag video analytics-based campaign exposure mapping system.
The semi-high-speed train connecting Chennai, Bengaluru and Mysuru was inaugurated by Prime Minister Narendra Modi on November 11 at KSR railway station in Bengaluru.
Complementing PPDS’ growing digital signage range, the new Philips S-Line digital signage ‘stretch’ displays deliver high-impact content with effortless back-end control, maximising environments where space is...
The brand activation involved linking the purchase of washing machine at Vijay Sales outlets to the next obvious purchase, the detergent.
With the plethora of advertising options available today, the out-of-home advertising medium has evolved to be more conversational. Real estate brand Square Yards recently unleashed a...
With a diverse and interesting mix of speakers and topics, combined with the right amount of engagements and interactions, the first day of OAC 2022 helped...
Amiya will be sharing his perspectives on how data is impacting the media landscape, and in particular the OOH business
Dhruv, who handles the North and East markets of McDonald's, was part of the panel that judged the entries in Group A, which included the Brand,...
Ajay Mehta will be addressing the convention on the theme of 'Cinema & OOH advertising: The big picture'
Brand advertisers will be able to use Adstanding's self-service platform to access a network of 250,000 digital screens across North America
