Brand advertisers will be able to use Adstanding's self-service platform to access a network of 250,000 digital screens across North America
This first-ever service enables marketers, agencies and media owners to measure the effectiveness of outdoor advertising campaigns with granular data
POLY works with marketing and agency partners to develop and enhance campaign ideas and content solutions
The media owners are hopeful that the ad tax will not be applicable as GST is being applied on the business
Gulab Patil, CEO, Lemma turns the spotlight on the programmatic platform’s USPs and growth plan
Panasonic’s Digital SignEdge (SDN) 2.0 provides retailers and owners of digital screens more flexibility, control, and cost-effective means to sell their digital advertising space to a...
OAC 2022 will direct laser focus on factors that spur investments in OOH/DOOH, enhance the creative quotient of the medium , and drive the technological transformation...
Dipankar Sanyal, CEO, Platinum OOH, Vinkoo Chakraborty, Business Head, Rapport, Gulab Patil, CEO of Lemma, and Syed Haseeb Arfath, Chief Technology Officer, Signpost India brought forth...
The 20-city campaign was executed by top OOH agency GLO - Out of Home Division of Lodestar Universal McCann, using innovations & multiple formats
The kiosks will run standard display advertising and touchless interactive content harmoniously
