Worked as a training consultant for more than 13 years for some of the best and highly reputed companies, Jesslina Sahni-Training consultant, speaks to us on...
DDB MudraMax creates a high decibel OOH campaign by using unipoles, traffic signals, metro pillar panels and wall wraps to amplify the tagline - "Your Gurgaon,...
ABP News channel along with their OOH agency Milestone Brandcom rolled out an empowering campaign to establish the brand identity. The highly visible campaign became the...
Last few years have seen a sudden mushrooming of specialist agencies in the outdoor space. Outdoor Asia puts agency wallas - big and small - in...
In association with Vivaki Specialist Services, the brand used large sized media to create impact and imagery rather than going for reach and frequency.
DLF Place Saket has organized a month-long series of fun and adventurous activities for kids with their favourite cartoon character Doraemon.
The advertising agency uses Lenticular Printing to create an innovative secret campaign for Anar Foundation, by sending out a message on the issue of child abuse...
Proof of Performance takes one step forward in order to resolve the issue of monitoring and measurement by providing evidence of performance to the whole OOH...
Rajiv Gandhi International Airport, Hyderabad wore a festive look for Ugadi recently to greet passengers, while some brands carried out innovative customer connect initiatives in tune...
Out-of-home industry expects to leverage exponential growth in 2013-14. Here lies a comparative account on the sector to understand the opportunities and loop holes which needs...
