Kinetic Worldwide launches a SAS tool to directly measure and quantify any OOH campaign's social media reach and awareness.
Out-of-home (OOH) adspend in the UK broke the £1 billion barrier in 2014, and is predicted to grow by 4.8% in 2016, according to forecasts from...
Active Media Innovations created buzz around the blockbuster movie Deadpool by executing activations like street art fest and motion-sensory superhero cut-outs in Mumbai.
The brand's outdoor campaign covers maximum area across West Bengal. They have also taken the campaign to Patna, Jaipur and Delhi suburbs, approximately covering 86,000 sq....
The estimated size of these accounts put together is above Rs 1,000 crores. The Agency ended 2015 by announcing 2 key wins - PepperTap and Policy...
A panel discussion at Kerala Talks OOH 2015 spoke on the hurdles for the growth of the state's OOH industry. The panelists pointed out that the...
Clutter describes the condition of today's visual and promotional landscape of OOH industry. A panel discussion at Kerala Talks OOH 2015 threw light on how grabbing...
Fast growing OOH agency Streettalk appoints Rajat Sikder, Vipul Mehta, Sumanth Mutt and Hardeep Singh, all in the same day to strengthen its team. All these...
A panel discussion, at Kerala Talks OOH 2015, speaking on scaling up the outdoor advertising industry in Kerala highlighted the market's biggest advantages which include cost-effectiveness...
At Kerala Talks OOH 2015 held at Kochi recently, Chandramohanan, Patron, KAIA and Chairman of Venpakal Group highlighted how OOH has emerged as the preferred advertising...
