The OOH firm focused on high congregation points in the city
The brand went in for a judicious mix of traditional OOH and on-ground activation in tie-up with Big Bazaar and Café Coffee Day to target their...
The outdoor activity attracted more than 1,200 participants in Bengaluru.
Executed by Ideazfirst, the innovative campaign by Star Jalsha saw about 100 taxis in the city decked up to celebrate the wedding of the female lead...
Emotional connect along with visibility at vantage points
The USP of the OOH campaign is the strategic mix of activities and branding that was not only in sync with the mood of the festival,...
