‘It won’t just be a man’s world anymore’

In Gallery By - March 08, 2024

As times change and an increasing number of women break barriers across industries, is OOH - traditionally a male dominated one - keeping pace with the changing times that demand inclusivity and gender equity? On the occasion of International Women’s Day, Media4Growth presents a new video series: Women of OOH - Conversations with women who have made their mark in the Out Of Home Advertising space. In the first episode we have Neeta Gulati and Geetika Gulati, Directors at OOH company Alakh Advertising & Publicity Pvt Ltd, sharing their journey. Watch it now!

Huda Beauty hand-in-hand with Myntra

In Campaigns By Neelambari Kakaraparthi - January 25, 2024

The innovative OOH campaign, executed by Alakh Advertising & Publicity, stands out in Mumbai

Sri Garima Publicity secures adds 4 more railway stations to its portfolio

In OOH News By M4G Bureau - August 12, 2023

The tally brings up the total number of stations under them to 11.

Apex Court restrains MCD from imposing fee on non-commercial publicity displays at fuel stations

In OOH News By M4G Bureau - July 04, 2023

The court takes cognizance of the non-commercial aspect of the messaging displayed on the hoardings, signages, etc

‘Regulatory environment is more friendlier now’

In Digital OOH By M4G Bureau - June 28, 2023

Geetika Gulati, Director, Alakh Advertising & Publicity says that ROI from DOOH measures up the expectations and as media companies gain a deeper understanding of this medium, the business prospects will further improve

The next station is… Growth

In OOH News By Aayush Mohanan - June 12, 2023

As metro ridership grows in India, so do the advertising opportunities. Media4Growth takes a deep dive into the windows of opportunities for businesses as we speak to various media owners across the country

Mumbai OOH: The New Maximum

In OOH News By Aayush Mohanan - May 31, 2023

The Maximum City is seeing a new OOH landscape unravel as varied DOOH formats take positions alongside the larger-than-life traditional media, providing the advertising brands with a compelling bouquet of outdoor media options. Aayush Mohanan captures the insightful observations shared by leading Mumbai OOH media owners.

CarDekho wows audiences with billboard innovations

In Campaigns By M4G Bureau - May 29, 2023

The stunning executions have been carried out by OOH major NS Publicity

Long-term capital gains: An outlook on Delhi NCR OOH market

In OOH News By Pray Jani - April 14, 2023

Pray Jani captures the key assertions of leading OOH media operators in the Delhi NCR market.

Bright Outdoor unveils G20 event publicity on OOH canvas in Mumbai

In Campaigns By M4G Bureau - February 13, 2023

The campaigns has been executed on 60 hoardings & 160 railway platform boards