The campaign which covers markets ranging from Tier 1 cities to Tier 6 towns was designed to build a large base for the watch brand
The Classic award went to music streaming company Spotify for its US campaign, while the Digital award went to Japan National Tourism Organisation for a campaign...
Samsung and Posterscope found that the site displaying the brand’s advertising creative was not illuminated in the night hours for well over 10 days. Worse still,...
The advertising rights for 16 stations on DMRC’s Yellow line have been bagged by Hindustan Publicity and Focus Media in a joint venture. Line 2 is...
The agreement with CiR gives every JCDecaux airport direct access to the global passenger and traffic information of 550 airports
The OOH firm is planning to introduce digital formats at the airport, having operated static media thus far, apart from conducting various on-ground branding activities
To create buzz and drive sales, the brand has opted for bus shelter media in proximity to their stores
The corporation is keeping in abeyance the renewal of existing media contracts; there is no clarity as yet on when the policy will be implemented
Executed by media planning and buying agency, Wavemaker, and with the creative handled by FCB Ulka, the month-long integrated marketing campaign is aimed at appealing to...
The promotional avenues include digital display inside stations and metro trains along with audio announcements inside the trains
