During the open house, the audience were divided into teams of six and made to dwell upon ways technology could alter the nature of outdoor advertising...
Looking beyond generation of revenues, Avijit Dubey, National Business Manager, Tyvek Graphics, called upon the advertising fraternity to give itself a green edge and take responsibility...
R P Thakur, Executive Director, Non Fare Revenue, Ministry of Railways, Government of India, and Bharat Rajamani, Director & Solution Leader - Marketing and Advertising Risk...
Vritti Media own 3 Gold & 1 Silver at ACEF for their performance in BTL and customer activation categories
Honda launched a new OOH campaign to amplify the buzz and spread awareness about the new CB Hornet 160R among target audience.
Kinetic Worldwide launches a SAS tool to directly measure and quantify any OOH campaign's social media reach and awareness.
Havas Media Group has recently appointed Kunal Jamuar as Managing Partner, Havas Media, West and South and Chanchal Shaktawat as Vice President, Planning, Western India.
The biggest, at 57 square metres, is in the arrivals baggage hall at Stavanger's Sola airport.
Pioneer Publicity has chosen Edge1 OOH Software, a comprehensive solution to manage its out-of-home business.
For the Standard Bank Joy of Jazz, the brand dug a little deeper, emphasising the live element of performance and taking live music to unexpected places
