The radio channel put up a live mobile/temporary studio atop a hoarding that centred on the concept"Red FM Hawa Mein. The highly innovative outdoor planning and...
Rights on 238 bqs units will be allotted for 10 years on the condition that the bqs will be installed within a period of 1 year
The contracts will be awarded for a three-year period with an extension of two years subject to satisfactory performance of the firm that holds the rights.
Jim Spaeth, Co-Founder of Sequent Partners, highlighted the importance of evaluating each format and creative execution in order to arrive at an accurate ROI of a...
Posterscope India has planned and executed the campaign using a mix of billboards, gantries, unipoles and pillars for impact and bus shelters, bus wraps and mobile...
The new MPI 1105 delivers reliable and superior print quality and instant adaptability to a broad range of applications from car wraps to outdoor graphic needs
Technologies such as AR, NFC, and beacon advertising can help brands to provide highly relevant and personalised content to customers, resulting in cost savings to the...
The MDEX determines each brand's mobile performance against five dimensions: Discoverability, Mobile Optimization, Navigation and Content, Utility and Usability, and Driving Desired Actions
Deloitte believes that advertising expenditure will continue to grow, leaving behind the temporary set-back that it encountered on account of demonetization.
First 8-millimeter outdoor displays in Europe installed in Glasgow
