The utility is equipped with high-end LED back-to-back screens and functions like Wi-Fi, Geo fencing & VMS System
The move highlights the industry’s gradual shift to programmatic buying and selling of media, especially as DOOH gains ground
The brand has promoted its new offering on JCDecaux India’s Citylights network in Delhi NCR
The OOH firm plans to put up a range of digital media formats at the airport where it has rights on 6,000 sq. ft of advertising...
From October, the media owning firm will increase key sites from 18 to 30 at UK’s top 20 conurbations
Posterscope India packaged the campaign including selection of venues like arterial routes, youth hangouts, shopping destinations to residential belts using a wide mix of media formats
Planned & executed by Street Talk, the mannequin structure hanged as a drop down was tried for the first time ever in mall space
First leg of campaign has begun; Some Rs 5 crore going into multi-city OOH promotion of the movie
The majority of the real estate firms are reaching out to this audience with affordable housing propositions
Internal discussions are reportedly underway to explore reviving outdoor advertising in the city of Chennai
