After several rounds of discussion with the representatives of MESC, IOAA has come out with a three-stage implementation of skill based training for the OOH Industry
The state government is looking at aggressively achieving the ad revenue targets set for the financial year by creating more avenues for advertising & branding options
The 85-inch dual-sided outdoor signage is ideal for display at places like bus-stop shelters and street benches
The new ad campaign will be launched on the digital platform at the onset, followed by a strategic media plan for television, outdoor and print, to...
Large OOH formats, comprising hoardings, unipoles and transit media, have been deployed hugely for Dollar Bigboss and Missy campaigns
Girish has more than 15 years of advisory and M&A experience, having advised on more than 150 M&A transactions; he has extensive experience on buy-side and...
The campaign which covers markets ranging from Tier 1 cities to Tier 6 towns was designed to build a large base for the watch brand
The Classic award went to music streaming company Spotify for its US campaign, while the Digital award went to Japan National Tourism Organisation for a campaign...
The Congress has directed focus on 4 areas -- making a case in a digital world; taking the digital revolution out of home; reclaiming the creative...
The industry body is hopeful that the civic body will consider the suggestions put forth on finetuning certain provisions of the draft policy
