In a note, Broadsign explains the use of the new yield optimisation engine for its Broadsign Direct sales and campaign management tool.
Extended collaboration unlocks programmatic media buyer access to 3,000+ premium DOOH screens across the UK via Clear Channel LaunchPAD, broadening available European pDOOH inventory
The Tier 1 partnership opens with Impossible to Ignore, a high-profile campaign to build anticipation in the days leading up to the Beijing 2022 Paralympic Winter...
Robin Gupta, Vineet Sharma and Sumit Goswami have set up Mantaray Digicom that offers an end-to-end adtech platform for OOH.
The campaign is illustrative of the rapidly growing audiences for different OTT platforms
Version 6.0 facilitates advanced visual planning, granular bid management and enhanced data & inventory marketplace delivers maximum value for agencies & brands
The campaign, executed by MyHoardings, has used multiple formats like billboards, bus queue shelters (bqs), bus exterior panels, cab top media, etc.
World class action from the 26 venues hosting the Beijing Olympics, which begins on February 4 and lasts for 17 days, will be shown in 20...
‘We see the Metaverse as cities where people gather’
The tie-up will enable advertisers to incorporate Pikasso’s roadside and shopping mall inventory into their DOOH campaigns across the Middle East, regions of Levant, North and...
