Retailer Argos as the brand partner is using the space on the metaverse screens as part of its strategy to drive consideration and awareness of premium...
The multi-city campaign has been executed by El Shaddai Marketing & Advertising
High speed networks set the stage for scale up DOOH campaigns, contextual advertising, among others
Reaching consumers on the path to purchase has always been important: DPAA
Peak hour ad rendering on screens offering high dwell time via programmatic technology powered the latest campaign.
The need of the hour for brands today is complete solutions that include both rugged hardware and stable software and which function as effective source of...
The opportunities include adoption of REVEZ's Metaverse, Augmented Reality, Mixed Reality, Virtual Reality, and suite of cutting-edge technologies with 5G ready capabilities as part of Stellar...
Priya Shaa, Co-founder of Adarth, said, “There are like a gazillion things that can be built or are built right now with data and technology but...
The panel of speakers said the industry's interest would be undermined in the event of any federal legislative measures to bring about single-operator business
The Spanish OOH sector has shown exceptionally strong recovery following COVID and the market has the right dynamics for Wildstone's continued rapid growth, says Damian Cox,...
