The global SSP platform for DOOH, Lemma, has appointed Wasiq Kidwai to accelerate growth and business development in Australia.
The brand activation involved linking the purchase of washing machine at Vijay Sales outlets to the next obvious purchase, the detergent.
Retailer Argos as the brand partner is using the space on the metaverse screens as part of its strategy to drive consideration and awareness of premium...
The multi-city campaign has been executed by El Shaddai Marketing & Advertising
High speed networks set the stage for scale up DOOH campaigns, contextual advertising, among others
Reaching consumers on the path to purchase has always been important: DPAA
Peak hour ad rendering on screens offering high dwell time via programmatic technology powered the latest campaign.
The need of the hour for brands today is complete solutions that include both rugged hardware and stable software and which function as effective source of...
The opportunities include adoption of REVEZ's Metaverse, Augmented Reality, Mixed Reality, Virtual Reality, and suite of cutting-edge technologies with 5G ready capabilities as part of Stellar...
Priya Shaa, Co-founder of Adarth, said, “There are like a gazillion things that can be built or are built right now with data and technology but...
