The outdoor advertising contest for young OOH professionals is underway; results to be declared on Day 2
The Out-of-Home platform is social and perhaps the oldest form of social media, say Santosh Padhi & Emmanuel Upputuru
Session was moderated by Sam Balsara, Chairman & MD, Madison World, and addressed by Alok Jalan, Managing Director, Laqshya Media Group, Bhavana Mittal, Head of Media,...
OAC 2014 gets underway at Grand Hyatt, Goa
Noomi Mehta, CMD, Selvel One Group & Chairman, IOAA, and Nabendu Bhattacharya, Managing Director, Milestone Brandcom, address the inaugural session
The outdoor industry needs to collaborate with people beyond the out-of-home genre to give it a leap across the country
The 21-days campaign has been executed in Delhi, Mumbai, Bangalore, Pune, Hyderabad, Kolkata and Kochi
OAC 2014 will feature a session on the theme addressed by Sam Balsara, Chairman & MD, Madison World; Pawan Bansal, Chief Operating Officer, Jagran Engage; Alok...
Manu Seth, Marketing Director, HTC India; Sharat Sharma, Director Operations, Delhi Metro Rail Corporation; Sunder Hemrajani, Managing Director, Times Innovative Media; Siddharth Subramaniam, Principal Manager, Media,...
The OOH firms used a variety of OOH media to target male consumers
