Innovative billboard creatives and eye-catching mall branding in Mumbai create OOH mileage for the show
Croma creates 3D experience in the outdoor
The campaign was rolled out in Bangalore, Delhi & NCR, Chennai, Hyderabad and Chandigarh
The innovation was executed at Mahim Causeway, targeting SEC A & B audience
Ruchita Sharma, Head Marketing Operations & Communications, Swarovski India, Arun Marc D'Silva, Managing Director, Retail Interface, and Arif Saleem Padiath, Senior Business Manager - Zoya, Titan...
Recognise and reward good creativity in the outdoor space, says DaCunha
Sudeep Narayan, Marketing & PR Director, Volvo Auto India, says that some PR around an OOH campaign could prove to be very useful to brands
Madhu S Datta, Chief - Marketing, Pantaloons Fashion & Retail Ltd, points out that brand custodians need to understand that the OOH medium is not limited...
Sunder Hemrajani, MD, Times OOH, said in his concluding remarks that this year's convention was a big leap in terms of content and engagement
In the overall tally, Milestone Brandcom picked 15 metals, while Madison Out-Of-Home bagged 9, and Kinetic Worldwide India, GroupM Dialouge Factory & Brandscope India won 5...
