Sharat Sharma, Director-Operations, DMRC spoke about fresh media investment opportunities on the Metro network in his presentation on ‘How innovatively can OOH maximise opportunities in urban...
Noomi Mehta, Chairman of IOAA, Indrajit Sen, CEO of IOAA and Ritesh Vasudeva, Vice-President of IOAA North Chapter deliberated upon the goals and objectives of IOAA...
At the inaugural meeting in support of this initiative, conducted in New Delhi on November 16, IOAA underlined the criticality of putting in place a dedicated...
The study conducted by Australia-based Neuro-Insight for Ocean Outdoor shows that Full motion DOOH is 2.5 times more impactful than static OOH sites and online video...
In his session at Delhi NCR Talks OOH, David Payne, Founder, Mediabridge Global, presented a comparative study of technology adoption in the OOH space in global...
Delhi NCR Talks OOH Conference was inaugurated by R K Singh, ED – Commercial, AAI, Prem Shankar Jha, Dy. Commissioner, SDMC, Noomi Mehta, Chairman, IOAA, Atul...
The brand has targeted women from all walks of life -- from budget-conscious housewives to corporate executives. The one-month campaign has been executed in Ahmedabad and...
The media owners have prevailed upon the municipal body to initiate action only against unauthorised media displays in the city but there is still uncertainty on...
Advertising Agencies Association of India (AAAI) and Indian Outdoor Advertising Association (IOAA) have arrived at a Standard Operating Procedure (S-O-P) to be followed by members of...
Brands ranging from e-commerce majors like Amazon & Flipkart to FMCG majors ITC & Cadbury to jewelry brands like PC Chandra and Senco have leveraged the...
