The innovations entailed use of “Kaalink” -- ink produced with carbon emissions from vehicles – to paint portraits of Bollywood star Shah Rukh Khan who is...
Being the world’s second fastest growing ad medium after mobile,Digital OOH space glitters with bright prospects; the low-cost format befits the needs of small advertisers
The campaign is visible across metro cities such as Delhi, Mumbai and Bengaluru as well as Tier I cities in Punjab, Haryana, Tamil Nadu, Uttar Pradesh,...
The Gurgaon-based operation will have Jay Gala and Bodhisatwa Dasgupta leading from the front. Jay Gala will be handling the agency’s business operations. Bodhisatwa will be...
After rolling out its TVC, the brand initiated an innovative 15-day outdoor promotional campaign in Bengaluru and Chennai. The campaign has been planned and executed by...
After a discussion with Delhi’s LG Anil Baijal, the three corporations have taken a step to remove the clutter ahead of an international summit that will...
The campaign, planned and executed by Kinetic India, is running on JCDecaux Booster Network that provides powerful frequency ideal for enhancing Manyavar and Mohey’s brand recall...
Hoardings lined up across the roads and flyovers depict the royal characters of ‘The Crown’ to create buzz for the second season of the period drama...
DMRC maintains that the decline in ridership in the month of October was a temporary blip and that the fare hike was long due; media owners...
The bus transport body is phasing out advertising on the glass panels owing to complaints from passengers, sees significant non-fare revenue loss
