Tony Jarvis expressed hope that the industry stakeholders will appreciate the urgent need for a common currency and provide due support for its development
We have got an overwhelming response from the media owners, agencies and brands on this initiative, says Jarvis
Executed by Glo OOH Media, a part of Lodestar, the campaign used conventional, digital and on-ground modes to target travelers on larger scale.
Starting with ad rights on the DMRC Red Line, TDI International India has gone on to hold rights on three different lines. The firm believes that...
Kulula, a low-cost carrier promoted online checking via a unique outdoor activity at the premises of Cape Town International Airport.
The new entity will function as a media agency to Srishti Communications' existing and new clients
Sublime House of Tea recently held a tea-tasting activity at the UB City, Bangalore, where the event successfully created curiosity among passers-by and enticed them to...
A well-directed advertising policy that focuses upon developing media around public utilities will greatly augment a city's public infrastructure, says G S Rawat, founder of Supreme...
The campaign, executed by MOMS, used a range of formats from billboards, gantries, unipoles and skywalks to Metro pillars, bqs, mobile rotator, FOB and inflight seats.
Posterscope India created and executed an OOH campaign to build familiarity with the Windows OS and capabilities of Lumia devices, creating meaning for Lumia 730 as...
