As the New Year unfolds industry players and specialist agencies that Outdoor Asia spoke to list down their plans for the year-- in short their resolutions...
The activity was in support of the NDMC centenary celebrations and the re-launch of Connaught Place in New Delhi .
Its strategy of rock-bottom tariffs and barebone services has helped it break even within a year of launch. Can it sustain this growth?
The brand's new campaign has been executed across 80+ towns involving more than 180 media options for a period of 45 days.
TIML acquires Mumbai Metro Line I under the Public Private Partnership
To announce the BB Messenger launch on Android and iOS, Blackberry executed an engaging activity across high footfall areas to tap the youth audience.
The quest to create Kingfisher's Good Times continues with the World's First Beer Dispenser triggered by Head-banging.
Most brands worth their products today list engaging activation somewhere on top of their must-do marketing initiatives. So what has been their experience? And will activation...
'Pudhu Yugam', which translated means'New Age', is a new TV channel launched in Tamil Nadu that goes beyond being a typical General Entertainment Channel. The brand's...
The second phase kicked off in Mumbai takes the people's engagement levels with hoardings to the next level.
