Ranked in order of OOH spending, the top 10 brands in 2013 were McDonald's Restaurant, Apple, Verizon, AT&T, Warner Bros Pictures, Chase, Samsung, MetroPCS, Microsoft, and...
A fleeting message should work well in a scenario where the audience only have fleeting seconds to register a brand presence. This seems to be the...
Haresh will continue with his responsibilities in India, but with his new designation as Regional Director for Posterscope -- Asia Pacific, he will also work across...
OAC 2014 to be held on July 4th and 5th in Goa will also feature for the first time Digital Signage Asia.
The international digital awards honors the finest digital signage across world under various categories.
In a classic example of the medium being the message, Thjnk, a German agency, has developed an intelligent and ground-breaking billboard for IKEA which drives home...
Lenovo in association with Kinetic Worldwide agency has promoted its new smart phone Vibe X through the OOH medium. The campaign has been specially designed for...
The outdoor innovation at Mahim in Mumbai has been executed for one of the latest helicopter model S-76D from Sikorsky, the helicopter-making unit of United Technologies.
Kolkata experienced music & celebrations with the Tata Sky Karaoke service through an appealing out-of-home activation
The brand's association with the sport is reflected in the OOH extravaganza aimed at promoting the Vodafone Sirmur Cup 2014.
